How To Check If My Brand Is Registered On Amazon

As Amazon experts, we get asked questions all the time about Amazon's Brand Registry: Is information technology worth getting a trademark? How long will it take to get approved? How much volition it price?

Consider this your formal introduction to Amazon Make Registry two.0! 🎉

Since nosotros've guided hundreds of Amazon sellers through this procedure, why not share more about it? Especially since the protections Amazon Brand Registry offers is 100% worth the time you put into it.

So, read on! We'll answer all the questions you have nigh Amazon Brand Registry, how to enroll, and what the benefits are.

ane. What is Amazon'south Brand Registry program?

The Amazon make registry plan provides tools that assist sellers similar you build a reputation, control your brand presence through product listings, and protect your make on Amazon.

These marketing-success tools include Enhanced Brand Content, Sponsored Brands ads, Amazon Stores, and Brand Analytics. Each tool contains features that are designed to give you a competitive border and tin can greatly increase sales, if used wisely.

Amazon brand registry also includes a multifariousness of internal brand protection perks, which we'll get over below.

ii. How much does Amazon make registry price?

It's costless to get started with Amazon brand registry.

That said, you lot will take to comprehend the costs of registering a trademark. Y'all may take to consider the price of legal fees, besides as gene in the U.s. Government filing and renewal fees that range from $275-$425 per course.

3. What does existence make registered on Amazon hateful?

In general, being brand registered on Amazon ways that sellers and brand owners are in charge of their brand representation on one of the world's most popular shopping platforms.

From a client's perspective, being Amazon make registered means that a seller has gone through the necessary hoops to be recognized every bit a legitimate and trustworthy brand or company.

From a business perspective, having brand registry Amazon means you have access to brand registry back up and protections. This includes priority for the buy box, say-so to update a production listing with accurate product images, and more.

Additionally, being brand registered as well helps prevent unauthorized hijackers from re-selling your products. With Amazon Brand Registry, if someone buys a trademarked product that you manufacture overseas and imports it without your consent, y'all tin can file a lawsuit for trademark infringement.

4. What does being brand registered on Amazon not hateful?

Although beingness brand registered provides a lot of luxuries, its protections are not exhaustive.

Here is a list of things that Brand Registry does not do:

Gate your make or limit other sellers from selling information technology
Allow you lot to whitelist/blacklist other sellers from selling your brand
Let someone other than the brand owner to submit infringement claims against other sellers

v. What brand benefits do I get with Brand Registry?

Now that we've explained what make registry is, we tin answer the most of import question: What's in it for you?

screen shot of brand health dashboard in seller central

Screenshot of the make health dashboard in Amazon Seller Central

Well, Amazon has created something called the Brand Dashboard that perfectly encapsulates what benefits yous take admission to when you're brand registered.

Make Health Tools
- Competitive Price Tool
- Prime number Eligibility tool
- In-stock charge per unit
Search Terms Optimizer
Customer Reviews
Make Benefits
- Make Analytics
- Stores
- A+ Content
- Sponsored Brands
- Sponsored Display
- Amazon Live
- Amazon Attribution
- Manage Your Experiments
- Vine
- Upload and Manage Videos
- Subscribe and Save
- Product Bundles

For an in-depth explanation of what these tools are and how to use them, read our web log about Brand Dashboard here.

6. Do you need a registered trademark to sell on Amazon?

No, you do non need to have an active registered trademark to sell on Amazon. Many third-party sellers do non have one because they exclusively re-sell items made past a make name distributor.

Even so, if you are selling your own private label, brand name items on Amazon, or plan to, our experts highly recommend taking the necessary steps to protect your intellectual property and profits.

Both large corporations and small-scale businesses can do good greatly from enrolling in make registry. That's because a brand registered seller has complete command over the title, description, and images that appear on a product listing.

This ensures that even if another seller sells your product, you still have consummate control over how your product and brand is represented.

seven. Do you need a registered trademark for Amazon Brand Registry?

Yes, you must have an active registered trademark to enroll a make in Amazon Brand Registry.

Before you can register your brand for Amazon Brand Registry, a brand owner must file for a trademark with the US Patent and Trademark Offices, and the trademark must be approved. Pending trademarks are not permitted unless it'due south been filed through the Amazon IP Accelerator program.

8. How do you go a trademark on Amazon?

If you're a make owner and you don't take a registered trademark, you can utilize through Amazon IP Accelerator to get started with filing.

The benefit of obtaining intellectual property rights through this plan is that, one time filed, brand owners have admission to brand registry benefits and protections while waiting on their official trademark registration approval, which ordinarily takes at least a year.

ix. Exercise I demand to register my brand on Amazon?

Technically, no. But if you're a brand owner and y'all have a trademark, why wouldn't you?

Selling on Amazon is a complex platform to main. At Lab 916, we're experts, and we nevertheless go along to learn every single twenty-four hours. Brand it easier for yourself by staying ahead of the competition.

Other than the priceless benefits nosotros listed to a higher place, like the ability to run Sponsored Brands ads, enrolling in make registry isn't but an nugget limited to Amazon.

That's because to qualify for brand registry protections, you accept to have an active canonical trademark, which means your intellectual property, copyrights, and registered trademarks are protected.

10. Can I still complete an Amazon Brand Registry application if my government registered trademark is not issued from the USPTO?

Yes, though country-specific requirements may differ.

Currently, Amazon only accepts trademarks issued by a government trademark office in:

The U.s.a.
Brazil
Canada
Mexico
Australia
India
Japan
French republic
Germany
Italia
Turkey
Singapore
Espana
Netherlands
Saudi Arabia
The United Kingdom
Sweden
The European union
The United Arab Emirates

If your trademark is registered with the Globe Intellectual Property System (WIPO), y'all'll need to submit the trademark number assigned by the national patent and trademark function as it may differ from the trademark number assigned by WIPO.

If your trademark is registered by the European Union Intellectual Property Office (EUIPO), just select EUIPO as your trademark registrar in your application.

xi. How do I annals for the Amazon Brand Registry program?

To enroll in Amazon brand registry, brands must meet specific eligibility requirements:

An active and registered text-based or image-based trademark in the country you lot wish to enroll
OR a pending trademark application filed through the Amazon IP Accelerator program

Only the trademark owner can apply to enroll their brand in Amazon brand registry.

They'll need to provide the following information:

The brand proper name that has an active registered trademark; the active registered trademark for your brand must announced on your products or packaging.
The trademark registration number provided by the Intellectual Property role. Awarding number provided past the Intellectual Property role can merely be provided if you are enrolling with a trademark awaiting registration.
A list of production categories (due east.one thousand., apparel, sporting goods, electronics) in which your brand should be listed.

After y'all submit this information, Amazon volition verify that y'all are the Rights Owner of the trademark and reach out to a contact that meets their requirements. The brand owner will receive a verification code that they'll need to send back to Amazon to consummate the brand registry account enrollment procedure.

In one case Amazon has verified the provided information and they determine you've met all eligibility requirements, you volition recieve access to the full suite of Amazon Brand Registry'due south benefits and features that assistance you protect your make.

12. How long does it take to register a brand on Amazon?

It depends on whether or non you accept a registered trademark.

If you're however going through the process of getting a trademark for your private label brand the timeline can go a bit cryptic. It commonly takes at least a year to go through the approval process with the USPTO. A new brand volition take to wait to utilize for brand registry until their trademark is no longer awaiting unless they have applied through Amazon IP Accelerator or are a member of Amazon Launchpad.

If y'all meet all of the eligibility requirements, in our experience, most brand proper name owners get approval for make registry within one or 2 weeks.

Trademark information has to match EXACTLY to what is registered on the U.Due south. Patent and Trade Role database. Any differences, including capitalization and spaces, can be grounds for rejection of your brand registry application and can filibuster your admission.

If you have already submitted an application for brand registry Amazon and yous haven't heard back from the brand registry team, you tin check the condition of your application in Amazon Seller Central. Simply log into your Amazon Brand Registry account and visit your Case log.

13. How do I know if a brand is registered on Amazon?

As a heir-apparent, the easiest way to know if a make is registered on Amazon is to check if they take an Amazon store or Enhanced Brand Content (also called A+ Content) on the product listings page.

showing where to find the link to an Amazon Store page

Example of where to find the link to an Amazon Store page

These premium features provide an Amazon seller more opportunities to convey what's special about their product to their customers. This is a useful tool in the fight confronting apocryphal products or copycats, every bit buyers will be able to distinguish these product details from other listings.

Brand owners can create an Amazon Store or Enhanced Brand Content through Amazon Seller Central. Read these blogs for more tips on how to all-time utilise A+ Content and Amazon Storefront.

xiv. How do I know if my brand is registered on Amazon?

If you work for a distributor of a brand name, you can behave a quick query for your item on Amazon.

If your item shows up in search results and they have A+ Content or an Amazon Store, the brand is already registered on Amazon every bit an approved agent via the brand owner.

Example of where Enhanced Brand Content is on the listing page

Case of where Enhanced Brand Content is on the listing page

A brand can have multiple brand representatives and users through Amazon Brand Registry. Boosted users will need their own seller central account.

The rights possessor tin request to add boosted users by logging into their Make Registry account and contacting Brand Registry Support.

15. I enrolled a brand in Amazon Brand Registry prior to April 30, 2017. Do I need to re-enroll??

Yes. If you lot enrolled a brand in Make Registry prior to April 30, 2017 and your brand meets eligibility requirements, you need to re-enroll your brand in the Brand Registry ii.0.

16. How can I contact Brand Registry Support?

To contact the Amazon Make Registry team, visit the contact pagehither.

For other support options, read our weblog about methods to contact Amazon seller support hither.